The range of projects co-ordinated by Alice Wood in the past two years include promotions and marketing activities with the following clients: Bon Appetit Magazine Creating a Scottish presence at the Bon Appetit Food Focus in San Francisco, involving Executive Chef Mike Picken from the Gleneagles Hotel and staff from the Gleneagles Golfing Academy. Barnes & Noble Bookstores Co-ordinating a Scottish Book Festival in their main retail outlets in New York and San Francisco. Increasing sales of Scottish titles and providing authentic Scottish entertainment in-store. Macy's The first-ever Scottish integrated marketing campaign in the world's largest department store. Scottish food, drink and tourism all combined to create " Tastes of Scotland" a 10-day promotion involving Lady Claire MacDonald of Kinloch Lodge, Isle of Skye. Hediard With seven retail outlets in Paris selling the finest produce from around the world, this promotion succeeded in increasing the listings of Scottish products with this exclusive specialist food retailer. Marks & Spencer Europe Now in its 5th year of operation, this highly successful campaign truly integrates tourism with commerce. All thirty three European stores were synchronised to promote Scottish food and drink at the same time as the Scottish Tourist Board's annual consumer campaign. Paul Stuart One of Madison Avenue's classic menswear retailers. Importing a wide selection of apparel from Scotland including Harris Tweed, cashmere, lambswool and traditional mackintoshes - a Scottish promotion was a natural for this family-owned store. ScotsFest A month-long celebration of Scotland and all things Scottish. Sponsored by the largest whisky importer in North America, Schieffelin & Somerset, this event raised the profile of Scotland in the United States. In 1998 ScotsFest consisted of Scottish Film, Book, Drink, Theatre and Music Festivals on the east and west coasts of the States. Starting 25th January each year with a Robert Burns Ball in the New York Public Library for 1500 invited guests, ScotsFest grows from strength to strength year on year. Kings Supermarket - 23 Outlets in New Jersey Draegers - 7 outlets in Northern California Andronicos - 10 outlets in Northern California Co-ordinating Scottish food and drink promotions simultaneously in the above retailers. Responsible for sourcing product and branding the event. Creating in-store demonstrations and involving Ferrier Richardson of 'Yes' Restaurant in Glasgow and Mike Picken of Gleneagles Hotel. Forbes Gallery - New York Securing the premises for a Scottish Art Exhibition at this prestigious gallery on New York's Fifth Avenue Le Monde Producing a 16-page Scottish supplement with France's Le Monde newspaper to co-incide with the kick-off match between Scotland and Brasil in the 1998 World Cup. The World Cup Co-ordinating a consumer promotion in Bordeaux to coincide with the visit of the Tartan Army for the Scotland v Norway game. Producing maps listing all the bars, restaurants and retailers promoting Scottish produce and products. Providing live Scottish entertainment for public performances in the city centre. Organising a civic dinner for the Scottish Trade Minister and other Scottish business delegates in Bordeaux.