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AREAS
OF EXPERTISE
Brand
Development - Identifying the brand equity in products
or services. Writing a brief to create the right image and
retaining the brand integrity to maximise results
Creative Marketing - Thinking outside the box. Putting
a global spin on creative thinking. Devising inspired and
exciting ideas culminating in effective solutions.
Strategic Marketing Plans - Involves strategic thinking.
Identifying realistic objectives, producing SWOT analysis,
creating planning program of activity to deliver targets.
Event Management - From concept to delivery. Adding
variety and spice but most of all quality and flair to every
aspect to ensure a successful, hassle-free event.
Project Development - Combining all the above skills
but more importantly using 24 years experience (see under
projects to grasp the range of projects already undertaken).
Product Launches - Far-sighted, globally-minded,
smart thinker creating fresh and highly effective product
launches.
Sourcing - Tapping into a wide and varied network
of partnerships. What do you need? Where can you get it?
Call Alice Wood Associates for solution! Products/Produce/Contra-deals/Achieving
Added Value. Creating integrated marketing programs specialising
in food, drink, lifestyle, tourism and textiles..
Sponsorship - Capable of identifying appropriate
companies and organisations to 'match make'. Helped achieve
1 in 5 ratio at Scotland the Brand i.e. for every £1
of public sector money, £5 raised in private sector.
Sales Promotions - Lashings of international experience
with diverse range of products and companies. See project
list for the proof of the pudding.
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